THE GOOD FORTUNE AGENCY • 6th August 2023

CREATIVE DIRECTOR: CREATED & DESIGNED COMPLETE BRAND IDENTITY FOR CANADIAN MARKETING AGENCY

Provided consultation and direction for all marketing materials including branding guidelines, media kit, case study, logo, business cards, web rebranding, color scheme, etc.

CARABINER COMMUNICATIONS • 6th August 2023

MEDIA RESEARCH ANALYST: CURATED REPORTS FOR IDOLOGY, GLOBAL PROVIDER OF DIGITAL IDENTITY PROTECTION

Monthly reports on competitive research, social media, online mentions, news articles and related media requests

JMG PUBLIC RELATIONS • 6th August 2023

PUBLIC RELATIONS STRATEGIST: BOILERPLATE + ONE PAGER FOR AWARD-WINNING SOLAR TECHNOLOGY COMPANY UBIQUITOUS ENERGY

Wrote boilerplate and one-pager for company PR campaign at JMG Public Relations.

CARABINER COMMUNICATIONS • 6th August 2023

SENIOR COPYWRITER: "B2B MARKETING ON INSTAGRAM" BLOG REVIEW, PROOFREADING & EDITING

Reviewed, proofread and approved agency blog post on B2B marketing on Instagram.

CARABINER COMMUNICATIONS • 6th August 2023

SOCIAL MEDIA CONTENT STRATEGIST: EDITORIAL CALENDAR, GRAPHIC DESIGN & CONTENT CREATION FOR AGENCY SOCIALS

Created weekly social media editorial calendar and content

CARABINER COMMUNICATIONS • 6th August 2023

LEAD GRAPHIC DESIGNER: PRESENTATION FOR NOBI'S LIFE-SAVING ARTIFICIAL INTELLIGENCE SMART LAMPS

Created the overall design of Nobi's Powerpoint Presentation for Stakeholders.

JMG PUBLIC RELATIONS • 1st October 2022

HEAD OF PRAAS: MEDIA CAMPAIGNS FOR JMG x REPUBLIC'S $1.25B COMMUNITY ROUND CLIENTS

Managed all PR and Media Pitch campaigns for Republic Community Round Funding clients in the VC sector

JMG PUBLIC RELATIONS • 9th January 2021

BRAND MANAGER: GILDED RITUAL BRANDING & MARKETING STRATEGY, COPYWRITING & CONTENT DEVELOPMENT

Created brand story for upscale Tribeca nail salon, Gilded Ritual, along with custom menu, social media content, brand copy, tagline and more.

CARABINER COMMUNICATIONS • 1st February 2021

PUBLIC RELATIONS STRATEGIST: IDOLOGY DIGITAL CONTENT STRATEGY REACHING 20K+ CUSTOMERS & FOLLOWERS

Collaborated on diversity and inclusion amplification strategy and content for IDology, identity theft company.

CARABINER COMMUNICATIONS • 1st January 2021

PUBLIC RELATIONS STRATEGIST: MEDIA RELATIONS & PITCHING FOR PANORAMIC x BIP $300M VENTURE FUND

Under the direction of Account Director, prepared media pitch emails, reviewed news releases, researched and compiled media lists and followed up on placement leads for Panoramic Ventures x BIP Capital historic fund for diverse founders

SPECTRIO • 1st February 2017

CONTENT LIBRARY MANAGEMENT: MARKETING SOLUTIONS FOR 400+ HOSPITALS & HEALTHCARE FACILITIES

Supervised the Content Library "SoundIdeas" Committee that is responsible for the creation of monthly scripting and messaging for Marketing & PR departments in hospitals and healthcare facilities across the nation; All scripting is produced into on-hold messaging and digital signage content

VERICOM CORPORATION • 8th August 2013

CRISIS COMMUNICATIONS: CREATIVE DIRECTION OF CRISIS ADS IN 1000+ DIGITAL MEDIA ASSET LIBRARY

Supervised the creation of all digital assets and promotional marketing graphics for Vericom's Crisis Communications campaign for over 400 hospitals across the nation

VERICOM CORPORATION • 25th July 2013

INTERNAL COMMUNICATIONS: BREAST CANCER "PASSIONATELY PINK" CONTENT STRATEGY, PROJECT MANAGEMENT & EVENT

Full strategy, proposal and writing samples for Vericom's October "Passionately Pink" Breast Cancer Awareness Employee event in 2013. Strategy and execution timeline from July - October.

VERICOM CORPORATION • 2nd May 2013

INTERNAL COMMUNICATIONS: CRM PROPOSAL & STRATEGY FOR $100K+ CLIENT CLEVELAND CLINIC

Internal Communications Strategy proposed to VP regarding top-level client Cleveland Clinic. Written and created by Tiara Luten.

VERICOM CORPORATION • 27th March 2012

CONTENT & PRODUCT STRATEGY: $1.1M REVENUE PROPOSAL FOR VERICOM SOUNDVIEWS

Innovation & Engagement Proposal Submission for Vericom as the Lead of Team A; Strategy and Content Proposal for the Relaunching & Repackaging of the Vericom SoundView Product with a Focus on HR & C-Level Engagement

VERICOM CORPORATION • 20th October 2010

SOCIAL MEDIA STRATEGY: PROPOSAL, CREATION & LOGO PROTOTYPES

Full strategy created for PR & Marketing and Human Resources departments at Vericom. Written and created by Tiara Luten.

VIRTUAL CONCIERGE MAGAZINE • 1st December 2021

SENIOR COPYWRITER: 25-PAGE VIRTUAL CONCIERGE MAGAZINE

Created all copy for holiday virtual concierge services company including description of services, persuasive content and service menu; print and digital distribution

LIBERTY BAPTIST CHURCH • 12th February 2010

NON-PROFIT PR COORDINATOR: CREATED ALL PR MATERIALS FOR LIBERTY BAPTIST CHURCH

Media pitch and corresponding press releases for non-profit church organization Liberty Baptist Church. All materials created and written by Tiara Luten.